Fresh From Farm, a B2B2C platform, has raised $2 million in a pre-Series A round with participation from Inflection Point Ventures, an angel investing platform. This investment was led by Ashish Kacholia, founder of Lucky Investments.
Fresh From Farm takes charge of retailers' operations, overseeing procurement, handling, sorting, and distribution, enabling them to focus solely on driving sales. The allocated funds will be used for team expansion, tech enhancement, and to introduce new product lines.
Fresh From Farm (F3) uses a proprietary tech interface to predict and create a demand-supply equilibrium to minimize wastage of fresh produce, as per a company statement.
Vikram Ramasubramanian, Partner, Inflection Point Ventures, said, “The concept of buying fresh fruits sounds fresh and healthy, but the process, however, is not. Behind every purchase lies a chain of individuals—farmers, laborers, and retailers—working tirelessly to bring these products to market. F3 steps in as a transformative force, streamlining this process with its tech-enabled platform.”
Ashish Kacholia, Founder, Lucky Investments, said, “The F3 team is solving a large problem for fresh fruit retailers by handling their sourcing logistics and improving their quality of life. Consolidation of demand in an otherwise fragmented and unorganized market is the key driver of the business.”
Rohit Nagdewani, Founder, Fresh From Farm, said, “Our vision of becoming India’s largest fresh fruit company aligns with our efforts to expand aggressively in New Delhi and the NCR. While we are currently delivering to over 300 locations every day, our key focus on waste reduction and efficient demand consolidation has allowed our retailer partners to earn an average of 29 per cent more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”
The industry boasts a substantial market size, with a total value of $115 billion. Furthermore, it is experiencing a steady growth, with a compound annual growth rate of 5 per cent CAGR. As per the company, this data underscores the sector's robust performance and potential for further expansion in the coming years.
