Kyari, a D2C (direct-to-consumer) brand based in Indore, has announced the closure of a funding round totaling Rs 6.5 crore in Pre-Series A. The round was spearheaded by lead investor Agra Gwalior Pathways and Airen Holdings, with participation from Amit Kumat from Prataap Snacks, Rajesh Patel from Apricot Foods, Sawan Laddha from Workie, We Founder Circle (WFC), IVY League Ventures, and JITO, with financial assistance facilitated by Colonel Consultancy.
This infusion of capital will help Kyari expand its brand and category diversification under its umbrella brand, Select Brands, as per a company statement.
Co-founder of Kyari, Agam Choudhary, said, “Kyari intends to allocate nearly 70 percent of the raised capital towards amplifying its brand presence and fostering growth initiatives. Additionally, approximately 30 percent of the funding will be allocated to the introduction of new brands under Select Brands’ portfolio.”
Co-founded in 2022 by brothers Agam Choudhary and Saksham Jain, Kyari offers a diverse array of home-grown plants and planters through its D2C platform.
As per a company statement, Kyari aims to surpass Rs 40 crore in sales in the upcoming fiscal year 2025, fueled by strategic investments in website optimisation, product diversification, and market expansion initiatives.
Gardening is a Rs 6,400 crore market. The online market comprises approximately Rs 400 crore. The brand’s goal is to capture a 10–12 percent online market share by the end of this fiscal year (2024–25).
