Swiggy, an on-demand convenience platform, has unveiled its Ramzan order analysis, revealing the nation's continued love affair with Biryani during the holy month. The findings are based on an analysis of orders placed on Swiggy from March 12th to April 8th, 2024.
Close to 6 million plates of Biryani were ordered during this period, marking a 15 per cent increase compared to regular months. Hyderabad stood out by ordering over a million plates of Biryani and 5.3 lakh plates of Haleem. Traditional favorites like Biryani, Haleem, and Samosa continued to dominate the Iftar table, showcasing their enduring popularity during Ramzan.
During Ramzan, Swiggy witnessed a 34 per cent increase in Iftar orders between 5:30 and 7 p.m. The top items ordered nationally for Iftar were Chicken Biryani, Mutton Haleem, Samosa, Falooda, and Kheer.
During Ramzan, there was a significant increase in orders for popular dishes across the nation compared to normal days. Haleem saw a huge increase of 1454.88 per cent, followed by Phirni with an 80.97 per cent increase. Malpua orders went up by 79.09 per cent, while Falooda and Dates saw increases of 57.93 per cent and 48.40 per cent respectively.
Ramzan’s Sweet Spot Mumbai, Hyderabad, Kolkata, Lucknow, Bhopal, and Meerut saw a drastic increase in orders placed for Iftar sweet dishes, including malpua, dates, and phirni.
A report by Entrackr says that ahead of its IPO, Swiggy is offering high-net-worth individuals (HNIs) the option to purchase their shares at a 20 percent discount on their current value. The Entrackr report says, “The company is offering shares at Rs 350 a piece and at a valuation of Rs 80,000 crore ($9.6 billion). This is roughly a 20% discount.” Meanwhile, Swiggy has also converted into a public company from a private one, and its name has been changed from Swiggy Private Limited to Swiggy Limited.
