FreeWheel, a Comcast company and a technology platform for the television advertising industry, has solidified a strategic partnership with CereOne, a digital media company, to accelerate its presence on the Indian market. As part of this collaboration, FreeWheel will provide CereOne with access to its digital full stack, facilitating the onboarding of online video and connected TV inventory across India's premium video media landscape.
CereOne has, in the last few years, extended its offerings from native-only ads to content marketing, digital out-of-home, and premium video. FreeWheel’s digital full stack will offer CereOne decision-making on how to monetise content, curate audiences, and ensure brand safety, as per a media statement.
“Adoption of connected devices has grown significantly in the last couple of years in the region. This rapid growth, coupled with the rise of international sports events on streaming, is bringing new opportunities for media owners to tap into global ad spend,” said Alvin Tan, Commercial Director, APAC at FreeWheel.
Deepak Karnani, director, CereOne Media, said, “Our collaboration with FreeWheel empowers us to meet the growing demand for video ads and CTV in India. This partnership not only bolsters our offerings but also grants our clientele access to the cutting-edge technology that FreeWheel is renowned for worldwide.”
Harish Patil, co-founder of CereOne Media, highlighted the significance of the partnership with FreeWheel. "Our partnership with FreeWheel and the support of its digital full stack will optimise and consolidate our bouquet of services as we strengthen our CTV offerings in the region," said Patil.
