Indian Travellers Prioritise Mindful Travel And Local Experiences

Indian travellers are giving top billing to sustainability and seeking destinations that support local businesses and embrace diverse cultures while minimising environmental impact
Recent research suggests that Indian travellers who choose mindful travel believe it adds value to their trips
Recent research suggests that Indian travellers who choose mindful travel believe it adds value to their trips

Indian travellers are increasingly prioritising sustainability, with 75 percent of them adopting more sustainable habits in their daily lives. Additionally, 93 percent are determined to make their upcoming trips more mindful and environmentally friendly. 76 percent of Indian travellers acknowledge the environmental impact of their journeys, with 73 percent recognising their impact on the natural environment, 62 percent on local economies, and 50 percent on local communities. They seek destinations that support local businesses and embrace diverse cultures while offering opportunities for walking, cycling, or using public transportation.

In honour of World Environment Day, Booking.com has highlighted several Indian destinations featuring accommodations with credible third-party sustainability certifications. From charming coastal cities to bike-friendly towns, these destinations allow travellers to make a positive impact from check-in and beyond.

Recent research suggests that Indian travellers who choose mindful travel believe it adds value to their trips. They also think travel services and major sites and apps play crucial roles in reducing the environmental impact of travel. 74 percent of them feel they are the best version of themselves when travelling sustainably and witnessing sustainable practices. Also, 75 percent of the individuals surveyed said that travelling inspired them to embrace sustainable practices in their daily lives.

Indian travellers prioritise authentic local experiences, with 95 percent seeking cultural exchange through tours and activities. Additionally, 94 percent support small, independent stores, and 93 percent plan trips to minimise environmental impact by walking, biking, or using public transport.

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