Yes, buying an insurance plan online can be cheaper than buying it offline. While traditionally, people prefer the agent route to buy insurance plans, purchasing life insurance online could be cheaper by 5-20 per cent. The digital purchasing helps you save on the agent's commission, documentation costs, and allows you to enjoy discounts. The purchase can be made through web aggregators or the company's website. Apart from cost saving, online purchase also helps you in customising the plan to meet all your demands.