Who Is Linda Yaccarino, The Twitter CEO Set To replace Elon Musk After Departing From NBCUniversal?

As Linda Yaccarino starts her work as the Twitter CEO, here is all you need to know about the advertising veteran
Linda Yaccarino.(File photo)
Linda Yaccarino.(File photo)

Twitter’s new CEO Linda Yaccarino is all set to take charge as the top boss after Elon Musk officially confirmed her new role. The World Economic Forum (WEF) chair has reportedly departed from NBCUniversal after over a decade of serving as the advertising chief. 

Even before Elon Musk officially announced the name of the next Twitter CEO, a WSJ report mentioned that Linda Yaccarino was in talks for the job. While nobody confirmed the development, the report also suggested that Yaccarino resigned from NBCUniversal for this job. 

The official tweet from Elon Musk reads, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”

As Linda Yaccarino starts her work as the Twitter CEO, here is all you need to know about the advertising veteran. 

Linda Yaccarino – All You Need To Know

  • Linda Yaccarino, the new Twitter CEO has been associated with NBCUniversal for more than a decade in different capacities. As per her LinkedIn, she has served as the President, Cabel Entertainment and Digital Advertising Sales; Chairman, Advertising and Client Partnerships; and Chairman, Global Advertising and Partnerships. 
  • At NBCUniversal, she has been known for being an industry advocate for finding better ways to measure the effectiveness of advertising. As a top boss of NBCUniversal’s advertising sales, she played a key role in launching Peacock streaming service. 
  • Before this, Twitter’s new CEO had served for almost two decades at Turner Entertainment and was known for spear-heading the network’s ad sales operations towards the digital era. 
  • As far as Yaccarino’s education goes, she is an alum of the Penn State University, where she studied liberal arts and telecommunications. 

Several Twitter users have also expressed their concern over Linda Yaccarino’s appointment as the Twitter CEO due to her association with the World Economic Forum and the ideas of ‘free speech.’ However, as of now, Musk is yet to announce the official joining date of the new Twitter CEO.  

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