The Ambani family-led Reliance Retail is reportedly to bring back Shein to India. For those asking if Shein is back in India, their questions might just be answered in affirmative very soon by the giant Reliance Retail.
According to a report in the Economic Times, Shein, the Chinese brand that became extremely popular in India may soon be back in India through a strategic partnership. Before this, Shein was banned in India as a part of Ministry of Home Affairs’ efforts of crackdown on Chinese apps.
The report adds that Reliance Retail is planning to sell Shein’s products through offline stores and app that will also be owned and operated by country’s leading retailer led by the Ambani family.
“Shein is likely to source from India for other countries as well, since it is facing scrutiny in the US,” the publication quoted a source as saying.
Shein, one of the world’s largest fashion retailers, known for accommodating the needs of changing fashion trends, was banned in India, as mentioned before. With its launch in India, it could mean a huge step for the operator as well as for the consumers.
“Shein’s positioning of affordable and trending clothing will complement Reliance’s portfolio, which also sells affordable fashion through its own store chain Reliance Trends,” the publication added another source as saying.
In India, Shein grew extremely popular among the younger generation as well. With the Ambani family bringing back Shein in India, after launching Hamleys, could mean big things for stakeholders alike.