Young Non-Investors Feel Investing In Mutual Funds Requires Large Sum: Navi MF Study

Navi Mutual Fund research reveals that 50 per cent of young mutual fund investors select mutual funds based on returns. Over 30 per cent stay non-investors due to a lack of large investment sum
Young Non-Investors Feel Investing In Mutual Funds Requires Large Sum
Young Non-Investors Feel Investing In Mutual Funds Requires Large Sum

Navi Mutual Fund on June 11, 2024, released a research study stating that 50 per cent of mutual fund investors and non-investors born after 1981 feel returns are the top priority in selecting a mutual fund. The preference for returns was applicable for both active and index funds, as per a study conducted among Millenials and Gen Z age groups. Additionally, over 30 per cent (one out of three non-investors) from this age group felt that a large lump sum is required to start investing in mutual funds.

The study stresses the importance of improving financial literacy and dispelling misconceptions to help youth make informed investment decisions, the fund house said.

Key Findings of Study

Navi Mutual Fund found that mutual fund returns remain the top priority for 1 out of 2 investors in selecting a fund. This is applicable for both active and index funds, the fund house said.

Notably one out of three index fund investors were not fully aware of the concept of index funds. As per the study, index funds are preferred owing to lower fees and positive experiences from friends and family.

The youth were also found to be over-dependent on social networks and fin-fluencers when making investment decisions. As much as 80 per cent of young investors said they rely on their social networks and fin-fluencers for investment decisions. Finfluencers may be underqualified individuals to give investment advice but have a considerable following on social media platforms and may offer financial advice for their own monetary benefits.

Over 60 per cent of respondents seemed to have the misconception that mutual fund investment requires extensive financial knowledge, which deters them from investing, the study found.

Further one out of three non-investors felt that a large lump sum is required to start investing. There is a misconception among 50 per cent of non-investors that investments are unsecure if the investment app is shut down.

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