Thursday, May 26, 2022
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AMRI Hospitals

Raising Threshold Of Healthcare

AMRI takes care of around 4.5 lakh patients annually, conducting more than 15,000 successful surgeries, with a roster of more than 5,000 healthcare professionals.

Raising Threshold Of Healthcare
Rupak Barua, Director and Group CEO, AMRI Hospitals Rupak Barua, Director and Group CEO, AMRI Hospitals

Rupak Barua, Director and Group CEO of AMRI Hospitals, is one of the most experienced and respected healthcare administrators in India. The emergence of AMRI Hospitals, after a setback in 2011, as the largest healthcare brand in Eastern India is in large part credited to Baura’s able administration since 2014, when he took charge as Group CEO. The hospital group is now on track under Barua’s farsighted vision and guidance to emerge as a ‘premier healthcare brand’ nationally.

A BSc graduate from Calcutta University, Barua began his management career with a renowned chain of diagnostic centres. He later successfully pursued higher studies, including Post-Graduation in Marketing, MDP in Hospital Management from IIM-Ahmedabad and IIM-Bangalore, and Management Development Programme from the Singapore Management University.

“Stepping into the healthcare sector was a turning point in my life and the more challenges I faced the more motivated I became. I took up challenging tasks one after the other and met these successfully, which helped me to earn a name for my problem-solving role and bringing about a new era in healthcare sector in Kolkata,” states Barua, who has served on several public bodies and been part of efforts to reform and develop Kolkata’s healthcare delivery system.

AMRI Hospitals
 

Before joining AMRI, Barua was heading CMRI, and later BM Birla Heart Research Institute, both of which are part of the renowned CK Birla Group. His insatiable appetite for new challenges prompted him to take up the charge of a number of private hospitals, which needed turning around.

Founded in 1996 by a group of top industrialists from Kolkata, AMRI Hospitals is among the largest private healthcare networks in Eastern India. The hospital chain offers many specialized care with specialities like Cardiac Sciences, Neurosciences, Oncosciences, Trauma & Emergency Care, advanced laboratory sciences, Blood Bank & Transfusion Medicine, Dentistry & Maxillofacial Surgery, Dermatology, and others.

Since Barua took charge, AMRI has added roughly 600 beds to its four hospitals. Meanwhile, revenues have increased from around Rs 7 billion (US$95 million) to Rs 9 billion (US$122 million). The closed unit at Dhakuria has been restarted and the confidence of patients, doctors and stakeholders has been bolstered.

AMRI Hospitals
 

One of India’s first public-private joint ventures, the Group currently operates three super specialty hospitals and a high-tech daycare center in Kolkata. Apart from this, there is another super specialty hospital at Bhubaneswar, Odisha. It has a team of around 600 doctors, supported by a well-trained nursing staff besides paramedical and non-medical staff to man the 1,000 beds across its facilities. Having returned the group to a strong position, Barua is now focusing on further expansion plans.

With its state-of-the-art equipment and modern facilities, AMRI Hospitals is ensuring that people from Eastern India are provided affordable high-quality medical care in the region. AMRI Hospitals currently takes care of around 4.5 lakh patients annually, conducting more than 15,000 successful surgeries, with a roster of more than 5,000 healthcare professionals. In the near future, the hospital group is planning to add around 1,000 more beds.

Backed by cutting-edge technologies, the Group offers reliable, multi-disciplinary healthcare services even to patients from Bangladesh, Nepal, Myanmar, Afghanistan, South East Asia, and African countries, who seek qualiy medical treatment at AMRI.

AMRI Hospitals
 

What has helped AMRI Hospitals to keep growing despite the competition from emerging and established corporate private healthcare providers is its persistent endeavour to remain ahead of the curve by providing best of treatment and care to patients. The prominent hospital group is already working towards healthcare digitization, access to the Medical Record Network (MRN), implementation of new software tools, delivery of reports through online portals and accessing healthcare services through mobile apps. The upgraded infrastructure will ultimately help to significantly reduce human errors. AMRI is also planning to focus more on educational health aspects by empowering its doctors to participate in more original research.

Barua strongly feels that digitization and artificial intelligence will totally rewrite the future, not just in healthcare but in almost every sphere of life. The dynamic leader and his team have been steering AMRI Hospitals into a more technology-oriented healthcare service provider by equipping doctors with the latest digital tools to make better prognosis and provide more efficient and effective treatment.  As a result, patients will be benefited with faster recovery, better clinical outcomes and improved quality of life.

To this end, three of its facilities offer transplant surgery – something that is in short supply in Eastern India. Additionally, Barua is in the process of recruiting specialists who are trained in robotic surgery, which is another area where the group sees potential for revenue growth. “You can have the machines, but the key thing with robotic surgery is finding good people with high level of technical expertise. So we are now on the hunt for those experts,” he states.

AMRI has ambitious plans of investing Rs. 1,000 crore in the next couple of years to broaden its reach and consolidate its footprints on the national map of health care.

Given the numerous gaps in the public healthcare system, particularly in eastern India, Barua has been speaking up strongly on the need to ensure that people have health insurance coverage to guard against any unforeseen crisis that could financially cripple a family or deprive a family member of much-needed treatment.  “Insurance is the only solution. If we are talking about providing quality care, it is going to carry costs, and those have to be shared by the insurance companies,” states Barua.

As Rupak pursues growth through these avenues, he will also be overseeing a digital overhaul aimed at streamlining procurement and achieving supply chain excellence. The group has a lot of work ahead of it, but AMRI has overcome larger hurdles in the past. “We’ve passed a lot of milestones in the past few years,” Barua says.

AMRI was awarded for being the Best Hospital for Patient Care (East) by Economic Times HealthWorld in 2020.  Other notable recognition received by the healthcare service provider is to find a place in the prestigious ‘Global Hospital Ranking Survey’ by acclaimed American magazine, Newsweek for three successive years - 2020, 2021, and 2022. AMRI has also ranked among the top two hospitals in Eastern India in ‘Annual Hospital Ranking Survey’ conducted by Indian weekly magazine The Week, from 2016 to 2021, besides being adjudged among the ‘Best Brands’ in 2021 by the Economic Times annual brand survey.

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