Zoho Corporation, a Chennai-headquartered global technology company, announced early access to Zoho CRM (Customer Relationship Management) for Everyone, a new set of industry-first capabilities aimed at democratizing CRM for all teams involved in customer operations activities.
The company also unveiled enhancements to its offerings for professional developers and app development teams. These include early access to new services within Catalyst, the company's pro-code full-stack development platform, and the general availability of Zoho Apptics, an application analytics solution that enables developers to track the in-app usage and performance of applications built on iOS, macOS, Android, and other platforms.
Zoho CRM for Everyone allows sales teams, the primary custodians of customer relationships, to communicate and coordinate with other customer-facing teams from a single place—the CRM application—instead of holding fragmented discussions. It enables account managers, for example, to pull in a solutions engineer to coordinate a product demonstration for a customer. A marketer can perform win-loss analysis for specific deals.
"Businesses are looking for unified solutions that help them optimize for value, maximize their competitive advantages, and tap into new market opportunities amid tough economic conditions," said Sridhar Vembu, CEO and co-founder of Zoho Corp.
"Zoho CRM for Everyone, for instance, is the first true democratization of the CRM paradigm and helps unify all customer operations teams onto the CRM to deliver better customer experiences. Likewise, the upgraded catalyst and the privacy-focused analytics solution work hand-in-hand to deliver an unmatched developer experience from concept to code and deployment to analytics,” he added.
India is one of Zoho's fastest-growing markets. For Zoho CRM, particularly, the country is the second-largest market. As per the company, the product recorded a 33 per cent YoY growth in customers in 2023. Since the launch of Catalyst 2.0 in October 2023, user sign-ups have globally increased by 25 per cent, and the number of new projects created by users on the platform has doubled, claims the company.
