QUE, an eyewear start-up, has announced a strategic collaboration with Indian cricketer Shikhar Dhawan. Dhawan joins QUE as an investor, partner, and brand ambassador.
As per the company, the onboarding of Dhawan as an investor, partner, and brand ambassador will play a pivotal role in QUE's trajectory by enabling the brand to launch strongly, amplifying marketing efforts, and enhancing product offerings. With a vision to democratise style and quality, QUE intends to make its premium sunglasses accessible to a mass, premium audience across India and beyond.
“As someone who values both fashion and functionality, I believe QUE's innovative approach to eyewear will resonate with consumers seeking premium products that complement their lifestyles. I look forward to representing QUE and contributing to its success. Together, we will set new standards in eyewear excellence, empowering individuals to embrace their individuality and make a bold fashion statement while ensuring the utmost protection for their eyes,” said Shikhar Dhawan.
Shashank Saurabh, co-founder and CEO of QUE, said, “We are excited about this strategic investment and partnership with Shikhar Dhawan, as it serves as a strong validation of our mission of redefining the sunglasses industry, which will be worth $8.6 billion by 2028. We are also delighted to have Shikhar not only as an investor and partner but also as a brand ambassador. As we prepare for the launch of QUE, we are confident in our ability to lay a strong foundation for our brand.”
Recently, Svish, a direct-to-consumer men's grooming brand, announced that Indian cricketer Shikhar Dhawan will serve as its brand ambassador. According to the company, Dhawan has invested undisclosed sums of money in Svish.
Further, Dhawan was also appointed as the new brand ambassador for the cricket app Crex. In an effort to commemorate becoming the top cricket app on Google Play, CREX unveiled a new ad called "Cricket ka Gabbar," which stars the elite player. Dhawan is referred to as the cricket field's gabbar. Through this partnership, CREX aims to highlight the team's dominance off the field as well.
