Portl, a pioneering digital fitness and wellness technology startup, has closed a $3 million funding round led by the Bharat Innovation Fund. This round also saw participation from existing investor Kalaari Capital and new investor T-Hub Foundation.
Founded in March 2021 by Indraneel Gupta, Vishal Chandapeta, and Armaan Kandhari, Portl claims to have established itself as a disruptor in the fitness technology sector. The company’s flagship offering, the Portl Studio, along with its robust digital platform, integrates artificial intelligence to provide personalised fitness and wellness experiences directly in users’ homes, luxury hotels, and gyms.
With its latest funding, Portl plans to broaden its product range, introduce connected strength systems designed for users of all fitness levels, and expand its customer base across India and overseas markets. These systems will feature adjustable digital weight technology and multiple training modes, enhancing home-based strength training. Furthermore, the company aims to launch its next generation of products for the digital health and wellness sector, combining its technology, content, and hardware expertise.
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“By integrating advanced AI and innovative hardware, we aim to empower individuals to achieve their wellness goals seamlessly and effectively, delivering personalized experiences at scale and affording people the opportunity to adopt healthier lifestyles with ease,” said Indraneel Gupta, Founder and CEO of Portl.
Several Indian health start-ups are using AI for fitness. With 724 million users, artificial intelligence is presently being used by the majority of internet users in India, according to research conducted by marketing data and analytics company Kantar.
With an average of 2.3 AI-led features integrated into these apps, social networking and fitness apps are leading the way in the adoption of AI. That's where Portl focuses on its proprietary AI Personalization Engine, which provides users with customized workout plans. Welness apps that have been leveraging the usage of AI include HealthifyMe, Fitelo, and Fitterfly.
