Parineeti Chopra-backed personal care start-up Clensta achieved an ARR (Annual Run Rate) of Rs 100 crore. The Gurugram-based company added in a release that it is poised to grow to Rs 1000 crore ARR in the next three years.
The D2C personal care brand offers a range of personal-care products across categories like hair care, skincare, body care, fragrance, and others.
Clensta is now looking to penetrate deeper across its current 57 focused cities through same-store, same-city growth, it said.
The company is expanding its global footprint through strategic partnerships with global giants like The Lulu Group in the GCC, UAE and Carrefour in Africa.
The brand has also launched Phase II of its successful #Buy1Give1 campaign launched first in November last year— for every Clensta product sold, the brand gave one bottle of drinking water to the underprivileged — a cause in sync with Clensta’s long standing philosophy of providing water security to all.
Founded in 2016 by Puneet Gupta, the company raised Rs 75 crore in a Pre-Series B funding round led by TradeCred and co-led by the Royal Family of the UAE and Parineeti Chopra, among other.
Clensta has so far raised Rs 105 Crore from IAN & IAN fund, IPV, VCats, Hem Securities, IIT Delhi, and US-AID, amongst its investors.
“Clensta, which recently strengthened its leadership team by welcoming Ashish Mishra as co-founder, not only commands a strong online and offline presence in the Indian market but has also organically expanded internationally,” the company further added.
In the rapidly expanding Indian BPC market, projected to reach a market size of $28 billion by 2030 with a compound annual growth rate (CAGR) of 27 per cent from 2022 to 2030, Clensta has to face competition from renowned brands such as WOW Skin Science, Mamaearth, RAS, Plum, and Deepika Padukone’s 82°E, among numerous others.
