Lucknow-based Urja Sathi, a sustainable energy-tech platform, has raised seed funding of Rs 3.5 million from entrepreneurs-cum-investors Ankitt Jain and Sharlee Jain.
The seed investment has been facilitated by Neeraj Kumar Pawar and Ayu Sharma, co-founders of Pror In Pvt Ltd. Notably, Urja Sathi’s founder had recently pitched his business idea at the PROR India Wealth Summit.
This is its first fundraise; before this, the start-up had remained bootstrapped since its inception in 2023.
The company has introduced a privately owned online marketplace portal dedicated to renewable energy-based, environment-friendly products and services, with an emphasis on solar.
Speaking on the fundraise, Anurag Srivastava, founder of Urja Sathi said, “This investment marks a significant new chapter in Urja Sathi’s journey, and fuels our long-term vision of bringing all buyers, sellers, and a diverse range of key ecosystem players of the clean energy segment in India under one roof via our platform, and eventually becoming the biggest, most efficient and credible marketplace in India catering to renewable energy.”.
The freshly raised fund will be diverted towards acquiring talent, improving customer support, and enhancing marketing, branding and visibility amongst its potential B2B and B2C audiences.
India is projected to experience a surge in energy demand surpassing that of any other nation in the upcoming decades. According to the report titled 'India’s energy-transition pathway: A net-zero perspective by FICCI and Deloitte India,' the final energy demand is anticipated to double to approximately 1,200 Mtoe (millions of tonnes of oil equivalent) by 2070 in a net-zero scenario, facilitated by the implementation of robust energy efficiency measures.
