Palmonas, a demi-fine jewellery start-up from Pune, announced the addition of Bollywood actor Shraddha Kapoor as its co-founder. Kapoor’s journey with Palmonas began with a comment on Instagram.
Founded by Pallavi Mohadikar and Dr Amol Patwari, the demi-fine jewellery brand uses surgical-grade stainless steel elegantly plated with 18k gold tone and sterling silver plated with gold vermeil, which is a 2.5-micron-thick layer of 18K gold.
Palmonas has gained widespread acclaim for its contemporary and minimalistic jewellery collections made from sterling silver, stainless steel, and gold vermeil, as per a company statement.
Speaking about the collaboration, Mohadikar said, “Shraddha always interacts with her fans on her Instagram, and she replied to a fan’s comment on her reel in which she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she's been a loyal user of our products," said Pallavi Mohadikar.
Shraddha Kapoor, actor and co-founder of Palmonas, said, “We are bringing demi-fine jewellery to India with an aim of making luxury jewellery available at a fraction of the price without compromising on quality. I felt was needed in this space without harming the environment.”
