Instamart's Key Focus is on Groceries and Household Items, says CEO Phani Kishan Addepalli

Though Swiggy Instamart would venture into other categories in the future, the centre of focus for now will be groceries and household items.
Swiggy Instamart
Swiggy Instamart

Despite Swiggy Instamart continuing to foray into categories beyond groceries, its key focus is on household consumption products and those with immediate use cases, the quick commerce platform’s head Phani Kishan Addepalli said.

Speaking at the India Healthy Snacking Summit on Saturday in Delhi organised by direct-to-consumer snacking brand Farmley, which is backed by the likes of DSG Consumer Partners, Omnivore and Alkemi Growth Capital, Addepalli said, “The things that we need a lot more urgently are in the grocery space. I think grocery is going to be quite important  but we do see ourselves branching out into categories beyond groceries."

He further added, “I don’t know if we want to sell mobile phones…I know some of the other people (quick commerce firms) do but categories which are a lot more amenable to household consumption and immediate use cases, those are the things that we’ll continue to (focus on).”

Also Read: Can Quick Commerce Platforms Sell iPhones and ACs?

His statement comes on the back of a similar outlook on the online grocery segment by Zepto CEO Aadit Palicha earlier in the day. Palicha said that the biggest share of commerce remains in the groceries and household segments.

India’s grocery and household essentials segment is projected to grow at $850 billion  by 2028 from $650 billion as of FY23, Palicha stated. Over the past six to eight months, Instamart, Blinkit and Zepto have expanded into categories such as electronics, beauty and personal care, home appliances, toys and games and home furnishings.

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