Indian Enterprises Generated Nearly Half Of AI/ML Transactions In APAC: Report

Enterprise AI/ML transactions increased from 521 million monthly in April 2023 to 3.1 billion monthly by January 2024.
Artificial intelligence
Artificial intelligence

After the massive adoption of AI in businesses, a nearly 600 per cent increase in AI tools transactions has been observed. Zscaler, a major player in cloud security domain reported after studying volume of transactions and data generated by enterprises between September 2023 and January 2024. 

“From April 2023 to January 2024, Zscaler ThreatLabz saw AI/ML transactions grow by nearly 600 per cent, rising to more than 3 billion monthly across the Zero Trust Exchange platform in January,” the report added. 

Despite the mounting security risk and increasing number of data protection incidents, enterprises are adopting AI tools in large numbers, the report added. 

AI adoption trends differ globally as regulations, requirements, technology infrastructure, cultural considerations, and other factors play key roles. At 16 per cent, India produces the second-highest percentage of enterprise AI transactions globally, coming second to the U.S. globally, it observed. 

In the APAC region, ThreatLabz discovered a staggering increase of nearly 1.3 billion (135 per cent) more enterprise AI transactions compared to EMEA. This surge can likely be attributed to India’s extensive usage and adoption of AI tools for conducting business across the tech sector, and it may suggest a higher concentration of tech jobs, stronger willingness to adopt new innovations, and fewer barriers to usage. 

"India leading the charge in APAC when it comes to AI usage is a clear indication of the country’s unwavering commitment to leveraging technology to drive innovation and positive change” said Sudip Banerjee, CTO, Asia Pacific and Japan at Zscaler. 

Research shows that ChatGPT accounted for more than half of all enterprise AI transactions (52 per cent), while the OpenAI application itself ranked third (8 per cent). Drift, the popular AI-powered chatbot, generated nearly 20 per cent of enterprise traffic, while LivePerson and BoldChat also made the list. Writer was the favorite GenAI tool for creating written enterprise content. 

As the power of AI has advanced, it has become a double-edged sword for enterprises. While AI offers immense potential for innovation and efficiency, it also brings forth a new set of risks that organizations must grapple with–namely, risks associated with leveraging GenAI tools within the enterprise and an evolving landscape of AI-assisted threats, it observed. 

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