Includ, a kidswear brand has secured $1.5 million in its seed funding round. Incubate Fund Asia led the round with participation from Escape Velocity, Abhishek Goyal (co-founder, Tracxn), and IIM Indore Alumni Angel Fund.
Includ plans to use the funds to improve its supply chain, build in-house technology, and create brand awareness. The company also plans to heavily invest in technology to vertically integrate with its suppliers and build a robust and efficient supply chain to ensure timely delivery, while also focusing on developing its front-end platform and mobile application to provide a seamless shopping experience for customers. Includ will also leverage the funds to implement effective marketing and brand strategies.
Ashwin Rastogi, Founder of Includ, said, “India's kidswear market is experiencing a dynamic shift; we are seeing rapid growth in demand for in-trend clothing in the affordable premium segment. With our growing collection, we aim to empower every child to embrace their individuality while offering parents peace of mind through quality and affordability.”
Started in 2023 by Ashwin Rastogi, the brand caters to children aged 0 to 14 years old, offering a wide range of comfortable and stylish clothing options. As per a company statement, the company is committed to using sustainable materials and ethical manufacturing practices, ensuring that every piece of clothing is not only fashionable but also safe and environmentally friendly.
