At the Amplify Partner Conference, HP Inc. announced new benefits aimed at accelerating partner growth through the Amplify Partner Program. New benefits include the industry’s role-based artificial intelligence (AI) partner training and certification program, together with a new Growth Play opportunity tailored for AI Data Science. This has been powered by HP’s broad portfolio of more than 100 AI-enabled solutions and the company’s Future Ready strategy.
“Partners are essential to unlocking growth opportunities and serving customers, and we aim to provide the right program, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services,” said Kobi Elbaz, SVP and General Manager, Global Channel, Sales Innovation, and Operations at HP.
Launching May 1, 2024, HP’s Future Ready AI MasterClass, powered by HP University, will be comprehensive in scope, covering a range of topics designed to equip partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs, as per a company statement.
HP is working with NVIDIA to develop the initial series of advanced training modules. Subsequent releases involving Alliance Partners aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape.
Starting in May 2024, all HP Amplify Commercial Partners will have access to Amplify Growth Plays, a new program built around HP’s growth categories. Combined with unique tools, advanced capabilities, and compensation elements, Growth Plays rewards participants with tailored benefits to drive incremental partner profitability.
On May 1, HP will also extend its pioneering partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners and nearly 50 countries. Since its launch in 2021, this acclaimed program has successfully equipped more than 40 per cent of Amplify partners with the knowledge and tools needed to champion positive change.
