Hitachi Vantara announced the launch of its partner programme to provide product showcase machines of the Hitachi Virtual Storage Platform (VSP) E590 device for selected partners in India. The company will also make an investment of more than $200,000, it said in a statement.
The company provides marketing and sales support to drive awareness for the showcase and demonstration programme at the partner sites.
Other tactics to support partners in India include partner bootcamps, customer events, and incentivised product bundles, which aim to enhance the revenue and lead generation capabilities of Hitachi Vantara’s partners while fostering mutual growth, it said.
Hemant Tiwari, managing director, India, Hitachi Vantara. "This unique initiative complements Hitachi Vantara’s existing Centre of Excellence capabilities worldwide and underscores our dedication to fostering our partners' business growth. By equipping our focused partners with Hitachi Virtual Storage Platform machines at their own locations, along with robust sales and marketing support, we empower them to serve customers more effectively in refreshing, upgrading, and innovating their data infrastructure solutions. This program highlights the significance of India to Hitachi Vantara and demonstrates our commitment to cultivating mutually beneficial partnerships while driving sales growth collaboratively with our partners."
Partners in this programme will work with their respective Hitachi team to develop a comprehensive business plan outlining their commitments to drive POCs, tech events, and workshops. In addition, the business plan will include targeted audience numbers, details of participating customers, and revenue plans, the company said.
