The Central Consumer Protection Authority (CCPA) has asked quick commerce platforms to prove claims that they are delivering orders within ten minutes, as per a Moneycontrol report. This is something that quick commerce platforms claim.
According to the report, quick commerce platforms like Blinkit, Swiggy Instamart, Zepto, and Big Basket have been asked to share their data on median delivery time and their claims about quick delivery.
Speaking to MoneyControl, a senior government official said, “Instant delivery platforms have been asked to share their median delivery times across major cities like Bengaluru, Mumbai, Delhi, Kolkata, and Chennai.”
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Further, the senior government official added that while companies will not be asked to make any changes, if they cannot prove their quick delivery justification claim, they must alter the message. Most companies go with the claim that they deliver items within ten minutes.
As per the report, if proved wrong, companies will have to change their claims from “in 10 minutes or less” to delivery in “15 minutes or less.”
The government has further added a buffer of four minutes to the orders and said that while it's okay if the order time extends to fourteen minutes, any delay beyond the same means that companies must change their advertisements.
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Amidst the rise in consumer complaints about delivery timing, the government decided to take this step, as per the report. The government also intends to meet executives from the quick commerce apps once they receive the data from them. As per the report, they will come up with guidelines for the protection of customers if the orders are late.
Meanwhile, e-commerce platform Zepto had increased its delivery timing from ten to thirteen minutes, according to the report.
