In an effort to gain a competitive edge over Apple Inc.'s iPhone, Samsung Electronics Co. is incorporating artificial intelligence features to enhance and advance its flagship Galaxy smartphones.
Unveiling its latest smartphones at the Unpacked conference in San Jose, California, Samsung introduced the Galaxy S24, S24+, and S24 Ultra . These smartphones come equipped with advanced AI tools, leveraging Alphabet Inc.'s Google Gemini technology. Some of the features include real-time translation for phone calls, voice recording transcription, web article summarization, and generative AI enhancements to fill in parts of photos, as per a report by Bloomberg.
This launch marks a significant effort to integrate AI into smartphone interfaces. These new devices offer Google an opportunity to extend its most cutting-edge software to a broader user base, potentially giving it an advantage in the competitive sphere of AI dominance against rivals such as Microsoft Corp. and OpenAI.
While the AI functionalities take center stage in the new phones, there are also improvements such as slimmer bezels and brighter displays. This development comes at a time when Apple Inc.'s iPhone, outshining Samsung Electronics Co. devices, secured its position as the best-selling smartphone series throughout 2023.
In 2023, Samsung witnessed a nearly 14 per cent decline in phone shipments, totaling 226.6 million units, as reported by research firm IDC. In contrast, Apple experienced a 3.7 per cent growth in unit shipments, reaching 234.6 million.
Samsung plans to take an early lead in AI, releasing its new Galaxy phones on January 31, with preorders starting this Wednesday.