D2C health and wellness brand Traya Raises Rs 75 Crore From Xponentia Capital

Traya uses advanced technology to identify individual customers' specific hair loss triggers.
Saloni Anand, Co-Founder, Traya
Saloni Anand, Co-Founder, Traya

Hair loss solutions provider, Traya has raised a Rs 75 Crore investment from Xponentia Capital. Previously, the company has raised capital from Fireside Ventures, Kae Capital and Whiteboard. 

The company leverages advanced technology to identify individual customers' specific hair loss triggers. Through a hair test, recommendation algorithm and a layer of doctor approval, Traya develops tailored treatment plans. The company claims that the solutions have delivered remarkable results, with over 93 per cent of users experiencing visible regrowth in areas of balding when used for 5 months. 

Saloni, co-founder of Traya, expressed her unwavering commitment to advancing the brand's mission of ensuring utmost customer satisfaction. She stated, "This funding enables us to further our mission of providing personalized, effective solutions to address the unique hair related needs of each individual. We are dedicated to helping people take control of hair loss and helping them feel confident again." 

“Traya has developed expertise in understanding hair loss and has demonstrated success in solving it through innovative combinations of Ayurveda, Allopathy, and Nutrition. Our investment in Traya fits Xponentia’s thesis to back fast-growing and profitable digitally native consumer brands.” said Rahul Bahri, director at Xponentia Capital. 

Kannan Sitaram, partner and co-founder at Fireside Ventures said "The Traya success story is built on very strong pillars,  of an unwavering customer centricity, keeping their focus on successful outcomes for the customer, the development of holistic solutions and leading edge use of technology. We strongly believe the best is yet to come" 

In addition to its core product offerings, the company has recently launched a dedicated line for women, recognizing the unique needs and preferences of this demographic. The company's mobile app, launched in October 2023, has quickly gained popularity, ranking at 3 in the health and fitness category on Google Playstore in India. 

The company has 10 lakh customers, and plans to expand after the fresh infusion of capital, it added in the statement. “The company's focus on regional expansion and online penetration reflects its commitment to reaching customers across India.”  

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