Club Mahindra launched its first-ever NFTs in collaboration with TreasurePACK, the NFTs help you capture the beauty of India with a blend of fusion paintings inspired by global artists. The collection has 25 digital paintings, The painting attracts travel enthusiasts and art collectors wanting to re-discover India.
The NFT features Mahindra hotels across the country seamlessly merged with paintings of legendary artists such as Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore.
Mr. Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays and Resorts India Ltd, stated, "As Digital collectibles and blockchain technology is evolving in India, NFTs are an enabler for us to offer an immersive experience to our consumers. We are thrilled to present these artistic interpretations of our resort images, blending the worlds of art and family travel. Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary. We believe these images will captivate the imagination and enhance the anticipation of our guests, encouraging them to embark on a truly unforgettable vacation."
This also has an offer that lets buyers use complimentary stays at Mahindra Hotels, The collection is up for sale for anyone inconsiderate of being a member or non-member of the hotel chain subscription program.
Every image captured within Club Mahindra properties tells a unique story, akin to the ageless charm of famous paintings. Each resort has its personality, much like distinct brushstrokes on a canvas, Mahindra has resorts all around the country and some international destinations as well
This blend of art and environment signifies exclusivity, showcasing these locations as hidden treasures, waiting to be discovered, much like these remarkable paintings. These utility-led NFTs will be based on Polygon POS and will be available in MP4 and GIF formats.