CleverTap, a customer engagement and retention platform, announced the launch of Clever.AI, its AI engine. With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalised experiences efficiently that resonate with them, as per a company statement,
Anand Jain, co-founder and chief product officer of CleverTap, said, "We will continue to innovate CleverTap’s all-in-one engagement platform with Clever.AI enhances its precision in predictions and its ability to prescribe intelligent customer experiences, strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences and campaigns more effectively, ensuring every customer interaction is personalized and outcome-driven.”
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With Clever.AI, brands have experienced a boost in conversion with significantly higher operational efficiency, as per the company. They witnessed a 66 per cent increase in conversion rates, a 35 per cent boost in operational efficiency, and a 3x improvement in click-through rates (CTRs), with an increase across metrics such as purchases and average order values (AOVs), as per a company statement. Moreover, Clever.AI enhanced operational efficiency by simplifying campaign roll-outs, content creation, and experimentation at scale. Clever.AI has helped leading brands like TouchnGo, Swiggy, and Burger King add efficiency to their campaigns.
CleverTap empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. The platform is powered by TesseractDBTM, the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
Backed by investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh City.
