Cashfree Payments, a payments and API banking company, launched ‘Embedded Payments’, a platform-centric payment solution for software platforms. This solution equips software platforms with the tools to facilitate seamless payment experiences for businesses, thereby fostering growth.
Akash Sinha, CEO and Co-Founder, Cashfree Payments, said in a company release, “We have built a cutting-edge solution for platforms to make these integrations easy and offer a seamless solution to effortlessly onboard businesses and manage their accounts and payments.”
The innovative solution from Cashfree Payments aims to revolutionise the way software platforms like enterprise resource planning (ERPs), customer relationship management (CRMs), SaaS or billing platforms, and similar solutions provide payment experiences to their end users, reads the company statement.
Currently, software platform developers struggle with integrating payments into the tools they build for online businesses due to complexities, poor user experience, operational overhead, and limited knowledge of compliance. As a result, online businesses or merchants separately integrate payment systems themselves.
With the integration of ‘Embedded Payments’, software platforms can enable their end users to make payments for products or services directly on the platform. This will eliminate the need for redirection to another page or site for the payment process, as per the company statement.
