Accenture, Adobe Join Forces To Develop Personalised Gen-AI Solutions

Accenture Song CEO David Droga said the demand for scalable generative AI solutions is increasing
Artificial intelligence
Artificial intelligence

American IT firm Accenture on Tuesday announced its collaboration with Adobe for developing industry-specific solutions using Adobe Firefly and other generative AI models of the latter.

"With an initial focus on the retail and consumer goods, automotive, financial services and health industries, the new solutions will leverage Accenture’s extensive data and AI engineering capabilities and systematic approach to responsible AI, coupled with its approach to driving unified brand experiences," the company said.

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