Tanla, a CPaaS provider, has announced the launch of Messaging as a Platform (MaaP) at Mobile World Congress 2024 in Barcelona. MaaP is built upon the Rich Communication Services (RCS) standard to support Google RCS Business Messaging (RBM) and helps operators engage with their customers in richer, more interactive ways, as per a company statement.
The cloud-based platform has multiple advanced features, such as rich media, interactive buttons, and real-time messaging, to provide an immersive communication experience, the statement adds.
Tanla has signed an MOU with Vodafone Idea Business Services Limited to deploy the MaaP platform in India. “We aim to create an entire ecosystem of differentiated enterprise solutions based on Google RBM and enable distinctive business impact,” said Uday Reddy, Founder, Chairman, and CEO, Tanla Platforms.
It also announced strategic initiatives that will power solutions on Google’s RCS Business Messaging (RBM) platform. These initiatives will catalyse conversational messaging across industries such as BFSI, travel, e-commerce, etc., providing bespoke solutions for multiple industry verticals and unlocking impact for enterprises and their customers.
Tanla’s easily integrable MaaP enables telecom operators across the globe to offer Google RBM as a channel to their subscribers and unlock enriched media capabilities like images, videos, and customized clickable buttons, according to the company statement.
The platform enables content verification and spam control using native AI capabilities to reduce communication fatigue. Further, it provides deep insights into user engagement, including channel affinity, while being 100 per cent compliant with local regulations, as per the company statement.
