Flipkart, a digital commerce ecosystem, has announced the launch of bus services on its app. In collaboration with multiple state transport corporations and private aggregators, Flipkart will offer customers the choice of choosing from 10 lakh bus connections with connectivity to 25,000+ routes across India. This is in addition to the flight and hotel booking services that have been available under the Flipkart Travel banner.
Key features of the bus booking service on Flipkart include access to great deals, no convenience fees or hidden charges, offers through Supercoins redemption up to Rs 50, and a 24/7 voice helpline. As part of the launch offer, customers can enjoy a flat 15 per cent off along with a 5 per cent additional discount on SuperCoins for every bus booking made until April 15, 2024. Redemption of Supercoins for Bus Bookings is a unique value-added element that is available on Flipkart for new and existing customers, reads a company statement.
Ajay Veer Yadav, Senior Vice President, Flipkart, said, “The addition of buses to Flipkart's wide array of services marks a significant milestone in our journey towards becoming the ultimate destination for all consumer needs, including travel. With Flipkart’s strong presence in tier-2 and tier-3 markets, this move has enabled us to provide customers with a convenient and reliable solution for their inter-city travel needs.”
This launch is a step towards Flipkart’s plan to meet the evolving travellers’ needs in the segment. With immense synergy between the existing customer base of Flipkart and bus travelers in general, the company’s proposition to enable affordable travel will be a game changer in the competitive landscape, reads a company statement.
Flipkart has been focusing on the travel vertical for a while. The company entered the hotel booking system in 2022. Under this, both domestic and international travellers can make bookings across 300,000 hotels. Similarly, the company entered the flight booking segment with ‘Flipkart Flight’.
Through this, consumers can book both international and domestic flights. In an earlier statement, talking about the expansion into the travel segment, the company said, “New travel trends like exploring lesser-known destinations, work-cations, long stays, and vacation rentals are becoming mainstream. These developments are giving a boost to the travel industry.”
