SiftHub, an AI platform for sales, raised $5.5 million in a seed round of funding led by Matrix Partners India and Blume Ventures with participation from Neon Fund. Several angel investors also participated in this round including RazorPay’s founders Harshil Mathur and Shashank Kumar, SuperOps’ founder Arvind Parthiban as well as Manish Jindal, former ex-GM at Cloudflare and Andrew Johnston, head-sales at Superhuman.
In today’s world, thanks to the information used in ad campaigns, email marketing, and a company’s website, buyers are equipped with a basic understanding of a product or service well before a sales meeting. This means sellers need deep product knowledge and easy access to proprietary company information to win new customers.
Unfortunately, the current sales tech stack does not support this foundational shift in the role of sales and presales teams. SiftHub is therefore poised to capture a share of the $280 billion GenAI revenue market.
The company’s AI platform relooks how sales and presales teams discover up-to-date information to generate accurate responses grounded in company knowledge. One-click integrations with workplace apps such as CRM, content repository, knowledgebase, and more allow SiftHub to bring all enterprise knowledge into a single, accessible hub. Its unified semantic search capabilities make it easy to find the right information at the right time without toggling between screens.
SiftHub aims to deliver secure, private, access-controlled answers that trace back to the source. Using RAG technology and fine-tuned LLMs with industry-specific knowledge training, SiftHub allows companies to generate personalised responses with zero hallucinations. This guarantees increased transparency and reduced risk and inspires absolute trust to use AI for all their needs.
Manisha Raisinghani, founder of SiftHub, who earlier co-founded logistics SaaS platform LogiNext said, “GenAI is not just a technology, it’s a revolution in productivity. It unlocks the ability to solve a legacy problem in a modern way improving efficiency by 80%. By integrating GenAI with advanced workflow automation and collaborative capabilities, we’re providing an end-to-end solution for our users. From the moment the first information request is received to the closure of each sale with satisfactory responses, SiftHub will remain a trusted partner for sales organisations.”
"Buyers have become smarter and engage sales later in the buying journey, with more advanced questions. As a result, the expectation from sales teams has changed - they need to know advanced product, technical, and legal information to get the win. Sales and presales teams lack the necessary tooling to handle this new selling environment. We are excited by SiftHub's vision to use AI to manage product knowledge so that sales can focus on relationships," added Pranay Desai, Managing Director at Matrix Partners India.
Sanjay Nath, Partner at Blume Ventures, said, “SiftHub is Manisha’s second venture in the SaaS space. Armed with over a decade of entrepreneurial cross-border experience and an impressive track record, Manisha and her team are building a game-changing AI platform to transform the entire sales and presales process. We are excited to back the SiftHub team as they seek to build premium SaaS from India, for the world.”
Founded by Manisha Raisinghani, SiftHub is an AI platform that acts as a central hub to collate and sift through all your content scattered across multiple repositories and tools. Headquartered in the United States, it also has an R&D office in Mumbai, India.
