Technology-native retail company, ace turtle, has announced its collaboration with Myntra, a platform for fashion, beauty, and lifestyle, for the online launch of Dockers, the Khaki lifestyle apparel brand and a division of Levi Strauss & Co. ace turtle is the exclusive licensee of Dockers in India.
The Dockers brand continues to be a leader in khaki and offers a wide range of apparel and accessories for men and women with no compromises in quality—always superior comfort and versatile style, reads a company statement.
Commenting on the partnership, Nitin Chhabra, CEO, ace turtle said, "We will continue to expand the distribution for Dockers to make its premium-quality fashion apparel accessible to millions of Indian consumers."
Myntra will offer the complete apparel collection of Dockers, comprising over 160 SKUs, catering to the diverse fashion preferences of premium Indian consumers. Dockers will have a dedicated online brand store on the Myntra app and will have visibility through Minis, Myntra’s widely viewed short video content.
