87% Of Indians Care About Sustainable Travel: Agoda Survey

As Indians venture to explore new horizons, they are increasingly mindful of the potential impact of their choices. According to a survey conducted by digital travel platform Agoda, 87% of Indian travelers care about more sustainable travel.

Over ten thousand respondents were polled on Agoda’s platform, from ten markets across Asia. They highlighted that financial incentives, availability of sustainable travel packages and clearer guidance on sustainable travel practices could encourage them to make more sustainable choices on their next trip.

Almost 8 in 10 travelers stating their willingness to make more sustainable travel choices: with 18% of respondents indicating that they would always make every effort to ensure they travel more sustainably. Still 22% of travelers rarely consider sustainability in their travel decisions—with Japan’s travelers least concerned (45%) versus only 8% of travelers from the Philippines.

Agoda’s Eco Deals Survey also asked respondents for the key factors that could help encourage them to make more sustainable travel choices. In all markets, financial incentives came out on top, with an average of 45% of respondents highlighting incentives like discounts as the key factor. This sentiment was particularly strong in Singapore (58%), Taiwan (54%) and Indonesia (47%). 41% of Indian travelers opted for incentives or discounts as a core driver.

The availability of sustainable travel packages ranked second, with offerings ranging from guided conservation hikes to supporting local initiatives of more interest to travelers from the Philippines (28%), Vietnam (24%) and Thailand (23%). Clear guidelines on sustainable travel practices (#3), education and awareness on environmental impact (#4), and relevant sustainability policies from the local government (#5) completed the top five.

Enric Casals, Associate Vice President at Agoda, said “The message is loud and clear: Travelers want to make more sustainable choices. Agoda’s Eco Deals Program offers travellers a range of great value deals on selected properties, and for every booking, Agoda donates one US dollar to local conservation projects of the World Wild Fund for Nature (WWF). With a total donation target of up to one million US dollars, we help travellers to see the world for less, and do their part to give back to the destinations they care about.”

When asked which sustainable travel practices travellers from India prioritize on their trips, supporting local communities and conservation projects came out on top with 29% of the respondents choosing this practice. The sentiment was the same across Asia, with over a quarter (26%) of the respondents on average choosing this option.

Across Asia, recycling and waste reduction (20%), like reusing towels and bed linens, was the second-most named preferred action, followed by participating in conservation-focused activities and tours (17%). Other key practices include opting for accommodations with sustainability certifications in the fourth and selecting more sustainable transportation options in the fifth.

The Eco Deals survey was carried out via the Agoda platform between March 1-5, 2024, engaging with over 10,000 participants from 10 markets. These included Indonesia, India, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

In this edition of the survey, Agoda will donate a minimum amount of $500,000 with a donation target being $1,000,000. Agoda will provide financial support to local WWF conservation projects in each of the eight markets participating in the Eco Deals Program. Eco Deals is available in Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, and Vietnam.