Saturday, May 28, 2022
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Ovenstory solves age-old dilemma

With 'The Standout Pizza', Ovenstory tackles the challenge that pizza lovers at loggerheads face — about choice of toppings, crust and cheese

Ovenstory solves age-old dilemma

The scene is set for a long-overdue movie plan with your friends but the big question lingers: what to order. After a long discussion, you narrow down options to pizza but the suggestions are as varied as the group itself. How do you get out of that conundrum? 

Ovenstory answers it in its latest ad for a new offering ‘Semizza’. Part of a four-part campaign called ‘The Standout Pizza’, it tackles the challenge that pizza lovers at loggerheads face — about choice of toppings, crust and cheese.

In the first ad, a couple is weighing their options — while the husband wants to order a non-vegetarian pizza, the wife wants a vegetarian one since she doesn’t eat meat on Tuesdays. Out spring the kids, from behind plants that their mother is watering, and suggest Ovenstory’s Semizza or half pizzas that puts the dilemma to rest. The theme of accommodating various tastes is central to the other three ads as well.

Rebel Foods’ Ovenstory roped in Wondrlab for this campaign. Clyde Galbao, associate creative director, Wondrlab, says, “Every situation is built on consumer insight drawn from real life. The idea of children emerging in camouflage was simply a fun way to break the monotony of an everyday situation.” Children are also early adopters and have a say in ordering pizza at homes. 

Indrajit Ghosh, global head - marketing communication and design, Rebel Foods, says that the latest campaign highlights what makes Ovenstory different from its competitors. “The key to any successful campaign is clear messaging. We checked the problems consumers were facing with mainstream pizza brands and worked backwards,” he says.

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