The reality show Rakhi Ka Swayamvar took a new avatar in online gaming a few weeks ago.

The five DTH players will lose Rs 4,000 crore next year, but they are not worried. Or, is it just brave posturing?

The belt-tightening is on. The old guard should come out leaner, but many of the new guns will perish

Three former peers at Star TV are now battling each other and their old employer. They agree on one thing—no one channel can ever dominate like Star once did

The race among the internet giants to be the first mover in the mobile advertising space has begun

Anil Ambani has muscled his way into the entertainment and media business. The script is in place, and the show begins now

Another 200 channels are set to join the television industry’s wheel of fortune. But while viewers will be spoilt for choice, the industry will see a shakeout

Pay-per-view model, where a subscriber pays to watch a particular programme at a fixed time, is ready to roll out in a big way in India

Real Image and UFO Moviez are helping filmmakers and theatres tap a wider audience and beat piracy

The script: get people into its theatres to watch films, and get them to buy food and drinks in its food court

Globally, ad agencies are being forced to adapt ideas generated by creative hotshots. Now, many of these boutiques are setting up shop in India, threatening to shake up the industry

The Twenty20 form of cricket will infuse renewed interest in the gentleman’s game, finds an IMRB survey, commissioned by Outlook Business and MindShare

A few thousand crores have been pumped into the 120 FM radio stations, but profitability is still nowhere in sight. Radio could well be headed into a second crisis

Almost a fifth of India's consumers in 2026 has just started earning their first pay cheques. Brands that learn to vow young consumers now will be the future leaders

Kalaignar, DMK’s new channel, is making a concerted effort to edge out the market leader Sun TV

Subhash Chandra’s bold new experiment with the domestic league has split the Indian cricket fraternity. What does it mean for advertisers?

Star India’s audiences and profits are thinning and its market leadership has come under threat

With the existing distribution system still not up to the mark, the fate of new channels may remain uncertain. Will they survive or perish?