Advertising
The slowdown is making some companies verify how much their ads are translating into sales.
Magazine | Nov 28, 2009
Hey!
When he gets on a tennis court, all else ceases to exist for Mitya New, CEO of Dow Jones India. Ajita Shashidhar caught up with him at a Mumbai club.
Magazine | Nov 28, 2009
Hey!
Madhukar Sabnavis, Country Head,Planning, Ogilvy, is a walking encyclopedia of Hindi films. In a tete-a-tete with
Ajita Shashidhar, he describes how the heart of the nation throbs in these colourful canvasses.
Magazine | Nov 14, 2009
A Mumbai-based production house uses the web for creative comedy shows.
Magazine | Oct 31, 2009
Hey!
When he’s not running Swiss watchmaker Tag Heuer, Jean-Christophe Babin is busy skiing, sailing, or driving an F1 car. Ajita Shashidhar caught up with the man to find out what makes him tick.
Magazine | Oct 31, 2009
They have built industrial empires in an unlikely place: small-town India.The stories of these self-made entrepreneurs are unique. So are the challenges they face.
Magazine | Oct 17, 2009
Magazine | Oct 17, 2009
Cricket
Advertisers see more value for money in Indian Premier League tournaments.
Magazine | Oct 17, 2009
During the day, Anuj Saxena gets his creative juices flowing by indulging in his passion—acting. When the camera stops rolling, he shifts gear and busies himself with the family business.Ajita Shashidhar finds out how Saxena, the Joint Managing Director of Elder Health Care, manages to do both.
Magazine | Sep 19, 2009
Regional Films
Bollywood production houses are turning the camera on to regional films. It makes business sense.
Magazine | Sep 19, 2009
Sameer Mehra helps farmers grow organic crops—so that their profits increase.
Magazine | Sep 05, 2009
Q&A
That wasn’t such a bad thing, says its top man, in an interview with Ajita Shashidhar.
Magazine | Aug 22, 2009
Agriculture
A text message a day keeps losses away, say farmers who have subscribed to Reuters Lite on their mobile phones
Magazine | Aug 22, 2009
Retail
There’s a distinct shift in the shopping habits of Indian consumers. They are seeking a value below a price point and above it.
Magazine | Aug 08, 2009
Retail
They were in a mad rush to build stores. Now, they are slowing down enough to learn lessons on profitability.
Magazine | Aug 08, 2009
Q & A
Chintamani Rao, CEO, Times Global Broadcast, interview with Ajita Shashidhar
Magazine | Jul 25, 2009
television
Magazine | Jul 25, 2009
The metros can wait. The Budget points to small town India.
Magazine | Jul 25, 2009
Hot Seat
Ajita Shashidhar engaged Richard Pinder in a conversation on the future of advertising mediums.
Magazine | Jul 11, 2009
Global Business
It’s the boldest move that the company has made in its decade-long quest to become a global beverages player.
Magazine | Jul 11, 2009