Outlook Business—Remaking The Rules

Outlook Group has been an agent of change and trendsetter in Indian publishing. In 1995, the group took on the fortnightlies that then reigned supreme among  magazines, launching a weekly, Outlook. In 1998, the group again departed from the beaten track, launching Intelligent Investor (now Outlook Money), aimed at filling a long-felt void in the personal finance space. Year 2001 saw the launch of Outlook Traveller, which coincided with a pick-up in domestic tourism. This was followed, in 2002, by the launch of Outlook Saptahik, the Hindi edition of Outlook (not a clone, though).

Yet another milestone in Indian magazine publishing has been the launch of City Limits (in 2005). A magazine aimed at covering the hustle and the bustle of the country’s metros had never been seriously launched before. Today, the National Capital can boast of its very own magazine, which gives due play to the activities that largely get brushed aside in a publication that is more national in focus. In early 2006, we added the international newsmagazine, Newsweek, to our basket of publications to satiate a growing hunger and appetite for international news and perspective on part of the reading public. And on April 20, 2006, in keeping with that tradition of innovation, we launched Outlook Business.

Outlook Business, in the true tradition of the Outlook group, has as its aim no less an objective than the complete rewrite of what has been tried by the way of business journalism in the magazine space. Targeted at decision makers, the product focuses on important business issues and developments with a view to providing clear takeaways – impact and implications for decision-making. A holistic approach ensures all influences on business: economic, political, regulatory and market driven are examined. Views from the best in industry supplement strong analytical in-house features to ensure a fine balance of perspectives, insights and information. In keeping with the rapid unification of markets, Outlook Business incorporates a global perspective, which it sees as a vital input, in all its content. Due recognition is also given to venture capital, hedge funds and private equity. This is only fair, since capital, a key driver of business, is footloose and fancy-free in this brave new global economic order.

Last, but by no means the least, Outlook Business is a publication of today, meant for today’s decision makers!